Avoid images if possible
do not add images for aesthetic reasons
readers of transaction and information pages do not want decorative images that do not help them achieve their goals
images also increase page load times and incur extra work to ensure they are accessible
In some situations, images can be used
some groups, such as people with SEND, will find it easier to use and understand a page if it has meaningful images
some information may need an image to convey additional meaning or information
news stories and press releases are content types that can always use images
it is also okay to use images for commercial or promotional reasons